FMN Plus-2024/Apr, Seg 4 - Powerful Marketing Strategies for Today's Accountant
Accounting firms are continuing to evolve their delivery of services, thus expanding into new markets. A key approach to maximizing this expansion is for the accounting professional or firm to utilize the power of networking, community outreach, public relations, and media to build their market presence. Herschel Frierson, Chairman of the Board at NABA Inc. and a Principal at Crowe, LLP, shares his keen insights on building successful marketing strategy through networking and relationships for the accounting professional who wants to be a true business and community leader.
Learning Objectives:
Upon successful completion of this segment, attendees should be able to:
- Recognize the significance of knowing client needs and understanding the opportunities and trends in a particular market
- Identify the value of networking and building relationships in the business community
- Indicate approaches to pricing strategy and increasing brand awareness
- Recognize the benefits of volunteering and association memberships to gain different perspectives to enhance value-add to the client
Prerequisites/Advanced Preparation:
None
Details
Course Code
:
FMN1560-FM
Release Date
:
04/10/2024
|
Expire Date
:
11/13/2025
|
Credits
:
|
Length
:
3hr 20min
|
Course Level
:
Update
|
Course Type
:
QAS Self-Study
|
Passing Grade
:
70%
|
Format Type
:
eLearning
Mobile Compatible
|
Field Of Study
:
Communications & Marketing
|
|
Theme
:
Business Processes Best Practices
|