Accounting  |  Format: Flash

Do You Know the Value of Your Corporate Brand?

Course Overview
While financial reporting still emphasizes tangible assets, corporate management recognizes the importance of intangible assets as a main source of shareholder value. CoreBrand's Jim Gregory explains why companies need to know the value of their corporate brand and predicts which of those brands are in danger of disappearing from view.

Learning Objectives
After completing this course, the course participant should be able to:

  • Distinguish between the product and corporate brand;
  • Recognize Jim Gregory's perspective on brands;
  • Identify the steps involved in building a brand;
  • Specify how brand value is being reported.
    Catalog Number: 99SPK09
    CPE Credits: 1 Registry / 1 QAS
    Author: SmartPros
    Advanced Preparation:
    Work experience in a corporate staff position, or an introductory course in management
    Course Level: Update
    Field of Study: Accounting
    Content Partner: SmartPros Ltd.
    QAS: QAS Certified based on 50 minute hours.
    Course Type: Self-study
    Minimum Passing Grade: 70%
    Soft/Hardware Reqs.:  Adobe Acrobat® Reader for the .pdf files
     Adobe® Flash® Player 9 or higher
     56k or Greater Internet Connection
     Modern DHTML Compatible Browser
     Ram: 256 MB minimum
     Sound card with speakers/headphones
     Windows or Mac OS
    Release/Expiration Dates: Apr 24, 2014 / Aug 14, 2020