Financial Reporting Issues

Do You Know the Value of Your Corporate Brand?

Course Overview
While financial reporting still emphasizes tangible assets, corporate management recognizes the importance of intangible assets as a main source of shareholder value. CoreBrand's Jim Gregory explains why companies need to know the value of their corporate brand and predicts which of those brands are in danger of disappearing from view.

Learning Objectives:

After completing this course, the course participant should be able to:
  • Distinguish between the product and corporate brand;
  • Recognize Jim Gregory's perspective on brands;
  • Identify the steps involved in building a brand;
  • Specify how brand value is being reported.

  • Prerequisites/Advanced┬áPreparation:

    Work experience in a corporate staff position, or an introductory course in management

    Speaker / Author:

    SmartPros Ltd.


    Price (USD)

    Standard: $24.95


    Course Code : 99SPK09

    Release Date : 04/24/2014
    Expire Date : 08/14/2020
    Credits :
    CPE 1.00
    QAS 1.00

    Length : 50min
    Course Level : Update
    Course Type : New Standards
    Passing Grade : 70%
    Format Type : eLearning
    Mobile Compatible
    Field Of Study : Accounting

    Theme : Financial Reporting Issues

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