Financial Reporting Issues

Do You Know the Value of Your Corporate Brand?

Course Overview
While financial reporting still emphasizes tangible assets, corporate management recognizes the importance of intangible assets as a main source of shareholder value. CoreBrand's Jim Gregory explains why companies need to know the value of their corporate brand and predicts which of those brands are in danger of disappearing from view.



Learning Objectives:

After completing this course, the course participant should be able to:
  • Distinguish between the product and corporate brand;
  • Recognize Jim Gregory's perspective on brands;
  • Identify the steps involved in building a brand;
  • Specify how brand value is being reported.

  • Content Partner:

    SmartPros Ltd.

    SmartPros Ltd. is a leader in online and offline continuing education for
    accounting, finance and engineering professionals. With over 2,000 hours of
    content, SmartPros has been providing mandatory continuing education
    products since 1981. SmartPros provides services and content to its
    professional and corporate clients, in a variety of media including Web, CD
    ROM, and video. In the accounting market, SmartPros also has a predominant
    news and information portal which receives 200,000+ visits per month and
    provides services to over 100,000 subscribers. SmartPros' customers include
    50% of the Fortune 500, as well as the major firms and associations in each
    of its professional markets.


    Prerequisites/Advanced Preparation:

    Work experience in a corporate staff position, or an introductory course in management

    Speaker / Author:

    SmartPros Ltd.

    Software & Hardware Requirements:

    • 56k or Greater Internet Connection
    • Adobe Acrobat® Reader for the .pdf files
    • Adobe® Flash® Player 9 or higher
    • Modern DHTML Compatible Browser
    • Ram: 256 MB minimum
    • Sound card with speakers/headphones
    • Windows or Mac OS

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    Price (USD)

    Standard Rate: $24.95

    Details

    Course Code : 99SPK09

    Release Date : 04/24/2014
    Expire Date : 05/01/2020
    Credits :
    CPE 1.00
    QAS 1.00

    Course Level : Update
    Course Type : New Standards
    Length : 50min
    Passing Grade : 70%
    Field Of Study : Accounting
    Theme : Financial Reporting Issues

    Format Type : eLearning
    Mobile Compatible

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