Business Processes Best Practices

Data-Driven Social Media: Using Analytics to Drive Strategy

This course empowers you to move beyond vanity metrics and delve into the true story your social media data tells. By understanding and interpreting key metrics, you can make data-driven decisions that fuel your marketing success.

Learning Objectives:

After completing this course, participants should be able to:

  • Understand the importance of data analytics in social media marketing.
  • Learn how to set and track relevant social media metrics.
  • Discover methods for interpreting data to derive actionable insights.
  • Develop strategies for optimizing social media performance based on analytics.


Prerequisites/Advanced Preparation:

None

Speaker / Author:

Diamond Nurse, Founder and Lead Communications Strategist, Diamond M.I.N.E. LLC.

Digital Marketer, mother, and entrepreneur, Diamond Nurse is the founder of Diamond M.I.N.E. LLC. Diamond brings over 15 years of digital strategy, content creation, business development, and integrated marketing communications expertise to lead successful brand marketing campaigns for small, medium, and large businesses. She is also a dual-degreed social media expert whose experience includes Fortune 500 companies, small businesses, and startups.

Diamond's results-driven reputation precedes her, which is why word-of- mouth has driven much of the company’s growth. She is a passionate professional who loves working in the ever-changing digital landscape, saving clients time and money with optimized communications solutions, providing education and resource tools that empower clients, and deliver a positive return on their investment.

A Chicago native, and now proud Charlotte resident of nearly 10 years, Diamond quickly became the IT socialite and a well-known community advocate. In 2017, she landed a coveted spot on Charlotte's popular WCCB News Rising Couch Chat morning talk show where she shares her expertise in digital strategy and fun social media tactics.

Diamond received her BA in Marketing Communications from the University of Michigan and her MS in Integrated Marketing Communications from Northwestern University. Besides being a creative, Diamond enjoys traveling, working out, reading, and spending time with her husband, Timothy and their two daughters.

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Price (USD)

Standard: $24.95

Details

Course Code : 99NUR05

Release Date : 04/19/2024
Expire Date : 03/31/2026
Credits :
CPE 1.00
QAS 1.00

Length : 50min
Course Level : Basic
Course Type : QAS Self-Study
Passing Grade : 70%
Format Type : eLearning
Mobile Compatible
Field Of Study : Communications & Marketing

Theme : Business Processes Best Practices

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